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PRIVACY POLICY 

EM Consulting ("we", "our", or "us") is committed to protecting your privacy and handling personal data responsibly, securely and transparently.

This Privacy Policy explains how personal data is collected, used, stored and protected when you visit the INSIGHTS website or use the INSIGHTS platform.

INSIGHTS is a digital platform designed to support the validation, documentation, monitoring and reporting of UV disinfection activities within healthcare and other professional environments.

By using our website or platform, you agree to the practices described in this Privacy Policy.

1. Who We Are

INSIGHTS is operated by EM Consulting.

For questions regarding this Privacy Policy or the processing of personal data, please contact:

 

EM Consulting

Email: info@uvcinsights.com

 

2. Data Controller and Data Processor

EM Consulting acts as the Data Controller for personal information collected through the INSIGHTS website, including enquiries, newsletter subscriptions and customer communications.

When organisations use the INSIGHTS platform to record, manage and analyse validation activities, those organisations generally act as the Data Controller for the data they upload. In these circumstances, EM Consulting acts as a Data Processor, processing data solely on behalf of the customer and in accordance with applicable agreements and the General Data Protection Regulation (GDPR).

 

3. Scope

This Privacy Policy applies to:

  • The INSIGHTS website

  • The INSIGHTS web application

  • The INSIGHTS mobile application

  • Customer support services

  • Product demonstrations

  • Marketing communications

  • Any other services provided under the INSIGHTS brand

 

This Privacy Policy does not apply to third-party websites or services that may be linked from our platform.

 

4. Information We Collect

Depending on how you interact with INSIGHTS, we may collect the following information.

Account Information

  • Name

  • Email address

  • Organisation

  • User role

  • Login credentials (stored securely using industry-standard encryption)

 

Validation Information

The INSIGHTS platform stores operational validation data created by authorised users, including:

  • Validation records

  • Validation templates

  • Validation dates and times

  • Room identifiers

  • Device identifiers

  • Validation outcomes

  • Validation reports

  • Comparison reports

  • Monthly Insights reports

  • Evidence photographs uploaded by users

  • QR code and dosimeter identifiers

  • User notes

  • Audit history

 

Technical Information

We may automatically collect technical information including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Language settings

  • Log files

  • Session information

  • Website and platform usage statistics

 

Communications

If you contact us, we may retain copies of correspondence to provide support and improve our services.

 

5. How We Use Personal Data

We process personal data to:

  • provide access to INSIGHTS;

  • authenticate users;

  • manage user accounts;

  • record and display validation activities;

  • generate reports;

  • maintain audit trails;

  • improve platform performance;

  • provide customer support;

  • communicate important product updates;

  • maintain platform security;

  • comply with legal obligations.

 

We do not sell personal data.

 

6. Healthcare Information

INSIGHTS is designed to record and document UV disinfection validation activities.

The platform is not intended to store patient medical records or function as an Electronic Health Record (EHR) or Electronic Medical Record (EMR) system.

Customers remain responsible for ensuring that unnecessary patient-identifiable information is not uploaded into the platform.

 

7. Customer Data Ownership

All validation data, reports, photographs and other information uploaded into INSIGHTS remain the property of the customer organisation.

EM Consulting does not claim ownership of customer data.

We process customer data solely for the purpose of providing the INSIGHTS service and in accordance with customer instructions and applicable law.

8. Legal Basis for Processing

Where GDPR applies, we process personal data on one or more of the following legal bases:

  • Performance of a contract

  • Legitimate interests

  • Compliance with legal obligations

  • Consent, where required

 

9. Data Sharing

Personal data may be shared only where necessary with:

  • Cloud hosting providers

  • Technology service providers

  • Customer support providers

  • Professional advisers

  • Regulatory authorities where required by law

All third-party providers are required to process personal information securely and in accordance with GDPR.

We never sell or trade personal information.

 

10. International Transfers

INSIGHTS is designed to support organisations globally.

Where personal data is transferred outside the European Economic Area (EEA), appropriate safeguards will be implemented in accordance with GDPR requirements.

 

11. Information Security

Protecting customer information is fundamental to INSIGHTS.

We implement appropriate technical and organisational measures designed to protect personal data from unauthorised access, disclosure, alteration or destruction.

These measures may include:

  • Encryption of data during transmission

  • Secure authentication

  • Role-based access permissions

  • Audit logging

  • Secure cloud infrastructure

  • Regular software updates

  • Controlled administrative access

  • Routine backup procedures

Although no internet-based service can guarantee absolute security, we continually review and improve our security practices.

 

12. Data Retention

We retain personal data only for as long as necessary to:

  • provide the INSIGHTS service;

  • maintain validation history;

  • generate reports;

  • satisfy contractual obligations;

  • comply with legal requirements;

  • resolve disputes.

Retention periods may vary according to customer agreements and applicable legislation.

 

13. Cookies

The INSIGHTS website uses cookies and similar technologies to:

  • improve website functionality;

  • remember user preferences;

  • analyse website usage;

  • enhance user experience.

Where required by law, consent will be obtained before non-essential cookies are placed on your device.

 

14. Your Rights

Where GDPR applies, you may have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of personal data

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent where processing is based on consent

Requests may be submitted by contacting:

info@uvcinsights.com

 

15. Third-Party Services

INSIGHTS may integrate with carefully selected third-party providers that support hosting, authentication, communications, analytics or other platform functionality.

These providers process personal data only where necessary and under appropriate contractual safeguards.

 

16. Children's Privacy

INSIGHTS is intended for use by healthcare organisations and professional users.

It is not directed towards individuals under the age of 18.

 

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational or technical developments.

The latest version will always be available on the INSIGHTS website together with the effective date.

 

18. Contact Us

If you have any questions about this Privacy Policy or how personal data is handled, please contact:

EM Consulting

Email: info@uvcinsights.com

If you believe your personal data has been processed unlawfully, you also have the right to lodge a complaint with your national data protection authority.

 

Our Commitment

At INSIGHTS, protecting customer information is fundamental to building trust. We are committed to processing personal data fairly, lawfully and transparently in accordance with the General Data Protection Regulation (EU) 2016/679 and applicable European data protection legislation.

COOKIE POLICY 

This Cookie Policy explains how INSIGHTS, operated by EM Consulting, uses cookies and similar technologies when you visit our website or use the INSIGHTS platform.

By continuing to use our website, you consent to the use of cookies in accordance with your preferences. You may update or withdraw your cookie consent at any time through our Cookie Settings.

 

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function correctly, remember your preferences and improve your overall browsing experience.

Some cookies are essential for the operation of the website, while others help us understand how visitors use our services or allow us to improve functionality.

 

2. How We Use Cookies

INSIGHTS uses cookies to:

  • operate the website securely;

  • remember your preferences;

  • maintain secure user sessions;

  • improve website performance;

  • understand how visitors use our website;

  • enhance the overall user experience.

We do not use cookies to sell your personal information.

 

3. Types of Cookies We Use

 

Essential Cookies

These cookies are necessary for the website and platform to function correctly.

They may be used to:

  • maintain secure logins;

  • remember cookie preferences;

  • provide security features;

  • enable core website functionality.

These cookies cannot be disabled through our website because they are required for the service to operate.

 

Analytics Cookies

Analytics cookies help us understand how visitors use our website so we can improve its performance and usability.

Information collected may include:

  • pages visited;

  • time spent on pages;

  • navigation paths;

  • browser type;

  • device type;

  • general geographic region (non-precise).

Analytics information is aggregated wherever possible and is not used to identify individual visitors.

Analytics cookies are only used with your consent where required by law.

 

Functional Cookies

Functional cookies remember choices you make, such as language or user preferences, to provide a more personalised experience.

 

Marketing Cookies

At the time of publication, INSIGHTS does not use advertising or marketing cookies to track users across third-party websites.

Should this change in the future, this Cookie Policy will be updated and your consent will be requested before such cookies are placed on your device.

 

4. Cookies We May Use

Depending on the services enabled on the website, INSIGHTS may use cookies similar to the following:

Cookie Type   -   Purpose   -   Essential

Session Cookie   -   Maintains secure website sessions   -   Yes

Cookie Consent   -   Remembers your cookie preferences   -   Yes

Authentication Cookie   -   Keeps authorised users signed in securely   -   Yes

Analytics Cookie   -   Helps us understand website usage and improve performance   -   No

The exact cookies used may change as the INSIGHTS platform evolves.

 

5. Managing Cookies

When you first visit the INSIGHTS website, you will be asked to choose your cookie preferences.

You may also:

  • accept all cookies;

  • reject non-essential cookies;

  • customise your cookie preferences;

  • change your consent at any time using the Cookie Settings available on the website.

Most web browsers also allow you to block or delete cookies through your browser settings. Please note that disabling essential cookies may affect the functionality of the website or platform.

 

6. Third-Party Cookies

INSIGHTS may use carefully selected third-party service providers for services such as website analytics or technical functionality.

Where third-party cookies are used, they are subject to the respective provider's privacy policies and are only enabled where appropriate consent has been obtained.

 

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology or the services provided by INSIGHTS.

The latest version will always be published on this website together with the effective date.

 

8. Contact Us

If you have any questions regarding this Cookie Policy, please contact:

EM Consulting

Email: info@uvcinsights.com

TERMS & CONDITIONS

Welcome to INSIGHTS, a digital platform operated by EM Consulting.

 

These Terms & Conditions ("Terms") govern your access to and use of the INSIGHTS website, web application, mobile application and associated services.

By accessing or using INSIGHTS, you agree to be bound by these Terms. If you do not agree with these Terms, you should not use the INSIGHTS platform.

 

1. About INSIGHTS

INSIGHTS is a digital platform designed to support the validation, documentation, monitoring and reporting of UV disinfection activities.

The platform enables organisations to record validation activities, generate reports, compare validation outcomes, monitor performance trends and maintain an auditable history of validation exercises.

INSIGHTS is intended to support evidence-based decision making. It does not replace professional judgement, infection prevention policies or manufacturer operating instructions.

 

2. Eligibility

To use INSIGHTS you must:

  • be at least 18 years of age;

  • use the platform on behalf of yourself or an authorised organisation;

  • provide accurate registration information;

  • maintain the security of your account credentials.

You are responsible for all activities carried out using your account.

 

3. User Accounts

INSIGHTS provides different user roles, including administrative and operational roles.

Organisations are responsible for:

  • managing user permissions;

  • ensuring only authorised users have access;

  • removing users who no longer require access;

  • maintaining accurate user information.

Users must not share login credentials or allow unauthorised access to the platform.

 

4. Acceptable Use

You agree not to:

  • use INSIGHTS for unlawful purposes;

  • attempt to gain unauthorised access to any part of the platform;

  • interfere with the operation or security of the platform;

  • upload malicious software or harmful code;

  • attempt to reverse engineer or copy the software;

  • impersonate another user or organisation;

  • use the platform in a manner that could damage its integrity or availability.

 

5. Customer Responsibilities

The customer organisation remains responsible for:

  • ensuring validation procedures are carried out correctly;

  • placing validation media in accordance with internal procedures or recognised best practice;

  • ensuring information entered into the platform is accurate;

  • maintaining appropriate infection prevention procedures;

  • interpreting validation outcomes appropriately.

INSIGHTS records and presents information entered by authorised users but cannot verify that individual validation activities have been performed correctly.

 

6. Validation Results

INSIGHTS records, analyses and reports validation information provided by authorised users.

Validation Reports, Comparison Reports and Monthly Insights are intended to support operational decision making and quality assurance.

INSIGHTS does not certify the safety, effectiveness or regulatory compliance of any UV disinfection device, room, process or facility.

The responsibility for interpreting validation results and determining appropriate corrective actions remains with the customer organisation.

 

7. DoseDots and Validation Media

Where INSIGHTS is used with DoseDots or other supported validation media, users are responsible for ensuring they are used in accordance with the applicable instructions.

Unique identifiers, including QR codes, are used to associate physical validation media with digital validation records.

Users must not intentionally duplicate, alter or misuse validation identifiers.

 

8. Customer Data

All validation records, uploaded photographs, reports, templates and operational data entered into INSIGHTS remain the property of the customer organisation.

EM Consulting does not claim ownership of customer data.

Customer data is processed solely for the purpose of providing the INSIGHTS service and in accordance with our Privacy Policy and any applicable Data Processing Agreement.

 

9. Intellectual Property

The INSIGHTS platform, software, website, branding, graphics, documentation and associated intellectual property are owned by or licensed to EM Consulting.

Nothing in these Terms transfers ownership of the INSIGHTS platform or associated intellectual property to users.

Customers retain ownership of the data they create within the platform.

 

10. Scientific Integrity

INSIGHTS has been developed to support objective, evidence-based validation of UV disinfection systems.

Validation data is presented as recorded and is not modified to favour any manufacturer, technology or commercial interest.

Reports are generated from recorded validation data and configured validation parameters. INSIGHTS does not alter validation outcomes to influence purchasing decisions, product comparisons or performance assessments.

 

11. Availability of Service

EM Consulting aims to provide a reliable and secure platform.

However, uninterrupted availability cannot be guaranteed.

The platform may occasionally be unavailable due to:

  • scheduled maintenance;

  • software updates;

  • technical issues;

  • events beyond our reasonable control.

Where practical, planned maintenance will be communicated in advance.

 

12. Security

Users are responsible for protecting their login credentials and notifying EM Consulting immediately if unauthorised access is suspected.

EM Consulting implements appropriate technical and organisational measures to protect customer information, as described in our Privacy Policy.

 

13. Fees and Subscriptions

Access to INSIGHTS may be provided under free, subscription or enterprise licensing models.

Applicable pricing, subscription terms and payment conditions will be communicated separately.

Failure to pay applicable fees may result in suspension or termination of access.

 

14. Suspension or Termination

EM Consulting reserves the right to suspend or terminate access where:

  • these Terms have been breached;

  • unlawful activity is suspected;

  • the security of the platform is at risk;

  • payment obligations have not been met.

Customers may discontinue use of the platform at any time, subject to any applicable contractual commitments.

 

15. Disclaimer

INSIGHTS has been developed to support the validation, documentation, monitoring and reporting of UV disinfection activities. While every effort is made to provide a reliable, accurate and secure platform, users acknowledge and agree to the following:

 

Validation Support

INSIGHTS is a decision-support platform designed to record, organise and present validation information. It does not perform UV disinfection, measure UV energy independently, control UV devices or certify the effectiveness of any disinfection process.

Validation Reports, Comparison Reports and Monthly Insights are generated from information recorded within the platform and should be interpreted as supporting documentation rather than certification of disinfection performance.

 

Customer Responsibility

The customer organisation remains solely responsible for:

  • selecting appropriate UV disinfection equipment;

  • establishing validation procedures;

  • correctly placing validation media;

  • carrying out validation activities;

  • interpreting validation results;

  • determining whether corrective actions are required;

  • complying with applicable regulations, standards and internal policies.

 

Use of INSIGHTS does not transfer these responsibilities to EM Consulting.

 

Accuracy of Customer Data

INSIGHTS relies on information entered or uploaded by authorised users.

EM Consulting cannot verify the accuracy, completeness or correctness of customer-supplied information and accepts no responsibility for conclusions or decisions based upon inaccurate, incomplete or misleading data entered by users.

 

No Performance Guarantee

A successful validation recorded within INSIGHTS does not constitute a guarantee that:

  • a room has been effectively disinfected;

  • a particular UV dose has been delivered to every surface;

  • microorganisms have been eliminated;

  • infection transmission has been prevented;

  • regulatory compliance has been achieved.

 

Validation results should always be interpreted alongside the customer's own procedures, risk assessments and recognised best practice.

 

Independent Platform

INSIGHTS has been developed as an independent validation platform.

Validation data is presented as recorded and is not modified, enhanced or suppressed to favour any manufacturer, UV technology, product or commercial interest.

Reports reflect recorded validation information and configured validation parameters only.

 

No Clinical or Regulatory Advice

INSIGHTS does not provide medical, clinical, infection prevention, engineering or regulatory advice.

Nothing within the platform should be interpreted as replacing the professional judgement of infection prevention specialists, clinicians, healthcare professionals, engineers or regulatory authorities.

 

Service Availability

Although EM Consulting aims to provide a reliable service, uninterrupted access cannot be guaranteed.

Temporary interruptions may occur due to maintenance, software updates, technical issues or circumstances beyond our reasonable control.

Customers should maintain appropriate operational procedures and should not rely solely on the availability of INSIGHTS where uninterrupted access is essential.

 

16. Limitation of Liability

To the fullest extent permitted by applicable law, EM Consulting shall not be liable for any indirect, incidental, consequential, exemplary or special damages arising from or relating to the use of INSIGHTS.

This includes, but is not limited to:

  • loss of revenue;

  • loss of profits;

  • loss of business opportunities;

  • business interruption;

  • loss of goodwill;

  • reputational damage;

  • loss or corruption of data;

  • costs arising from equipment downtime;

  • claims made by third parties.

 

Except where liability cannot legally be excluded or limited, EM Consulting's total aggregate liability arising from or relating to the use of INSIGHTS shall not exceed the total fees paid by the customer for access to the INSIGHTS platform during the twelve (12) months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or any liability that cannot be excluded under applicable law.

 

17. Changes to These Terms

EM Consulting may update these Terms from time to time to reflect changes in legislation, technology or the INSIGHTS platform.

The latest version will always be published on the INSIGHTS website together with the effective date.

Continued use of the platform after changes have been published constitutes acceptance of the updated Terms.

 

18. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of Denmark, unless otherwise required by mandatory applicable law.

Any disputes arising from these Terms shall be subject to the jurisdiction of the competent courts of Denmark.

 

19. Contact

For questions regarding these Terms & Conditions, please contact:

EM Consulting

Email: info@uvcinsights.com

Effective Date - 2nd August 2026

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